We get asked why pork, and why collagen specifically. Fair questions, and here are honest answers.
Why collagen at all
It is the structural protein already present in skin, joints and connective tissue. Feeding it alongside a balanced diet is a sensible, everyday way to support the systems that keep dogs moving comfortably. It is not dramatic. It is just consistent.
Why pork
Pork collagen is well tolerated by most dogs and has a flavour that carries through their usual food without turning mealtimes into a negotiation. It is also a practical, widely available source, which matters for a product we want to keep affordable enough to be a genuine monthly habit rather than a luxury.
Why the ingredient list is short
Every extra ingredient is another thing that can disagree with a dog, and another thing we would have to justify. We would rather do one thing well. No artificial colours, flavours or preservatives. Nothing added to make it look more impressive than it is.
Short lists are easier to trust. If we ever change the recipe, we will say so, loudly, and with a reason.
Made in the UK
Prepared and packed to UK pet food standards, by people we can visit. That is not a marketing line. It is how you fix problems quickly when you are a small brand with your name on the pack.
What we are still working on
- The final nutrition panel and full label compliance ahead of launch.
- Confirming our rescue partners so we can publish exactly where the £1 goes.
- Sourcing documentation we can share on request.
We would rather tell you what is finished and what is not than pretend everything is polished. If you have a question we have not answered, ask us. It probably belongs on this page.
