The Promise
Richie got his chance. Plenty of dogs never do.
£1 from every pack goes to East Midlands Dog Rescue, in Richie's name. Here is exactly what that means.
Our commitment
£1 from every pack, in Richie's name.
£1 from every pack goes to East Midlands Dog Rescue, in Richie's name. We will publish exactly where the money goes: plainly, with numbers.
We would rather do one thing properly than five things loudly. Our focus is rescue organisations doing the unglamorous work: kennelling, vet bills, foster support, and rehoming the dogs who get overlooked.
£1
from every pack, monthly or one-time
Happier dogs,happier tomorrows.
How it works
Three simple steps.
Reported, not just promised.
You order
Every pack counts, monthly or one-time, sachets or the bag.
We set £1 aside
£1 from every pack is set aside for East Midlands Dog Rescue, in Richie's name.
We publish where it went
Once we are live and giving, we publish a simple running total here: bare numbers, updated monthly.
Why rescue
Every dog deserves the chance to find out.
Dogs do not choose their circumstances. Richie was passed over more than once before he came home, and he spent fourteen years repaying that chance. Not every dog gets fourteen years, but every dog deserves the chance to find out.
- We will not use rescue as a marketing costume. The contribution is real money, accounted for.
- We will not claim partnerships we have not confirmed.
- We will not pretend a supplement replaces veterinary care.
Work with a rescue organisation and want to be considered as a partner? Get in touch
For the dog who's part of everything.
30 daily servings. Personalised with their name and photo. Delivered to your door.
£1 from every pack goes to East Midlands Dog Rescue, in Richie's name.
Good dogs makea brighter world.