Our story
Before there was a pack, there was Richie.
Richie was a rescue Dalmatian. This is his story, and why every pack exists.
Richie's Collagen began with a rescue dog who had no reason to trust anyone, and every reason to be loved.
Chapter one
The day we met him
Richie was a Dalmatian with too much energy and nowhere to put it. He had been passed over more than once. The day he came home, he ran a full lap of the garden, stopped in the middle of the lawn, and looked at us as if to say: right, what happens now?
What happened next was fourteen years of loyalty, daftness and quiet company. He was under the desk during every late night, first to the door for every visitor, and completely convinced he was one of the humans.
Chapter two
His last chapter
When we had to say goodbye, the house went very quiet. For a while, we did not know what to do with all that love. Then we realised something: Richie got his chance. Plenty of dogs never do.
We wanted to create something positive in his memory, something that could help his name keep giving back.
Chapter three
What we built in his name
A daily pork collagen topper for dogs: one simple serving, stirred into the food they already love, personalised with their name and photo. A small thing that becomes part of the everyday. The kind of everyday Richie had, and the kind every dog deserves.
Why collagen
As dogs age, the connective tissue that keeps them springy starts to wear. Collagen is part of that tissue. It is not a miracle and it is not a medicine. It is simply a gentle, sensible daily boost that supports joints, skin and coat alongside good food and good walks.
Our rescue mission
Every pack gives something back
£1 from every pack goes to East Midlands Dog Rescue, in Richie's name. We will publish exactly where the money goes, plainly, with numbers.
Our focus is rescue organisations doing the unglamorous work: kennelling, vet bills, foster support, and rehoming the dogs who get overlooked.
- The contribution is real money, accounted for
- We will not claim partnerships we have not confirmed
- We will not pretend a supplement replaces veterinary care
Work with a rescue organisation and want to be considered as a partner? Get in touch
Where we are now
A small family team, launching soon.
Our founding customers get the first packs, lock in launch pricing, and fund our first rescue donation. If that sounds like you, we would love you to join us.
His story keeps going, through every dog we help, and every pack we send.
